Do you have high bounce rate? Are you struggling with decreasing bounce rate? Here, I will tell you some proven tips to reduce bounce rate.
There are various of factors responsible for a high bounce rate. For example, Single page site, Incorrect implementation, Site design, User behavior.
To improve the bounce rate of your site, you need to do specific, custom changes to your site and setup.
What is bounce rate?
According to google, bounce rate is the percentage of single-page sessions. It is the percentage of users who visit your website and decide to leave without going to a second page.
Bounce rate=total number of bounces on a page / total number of entrances on the page.
- Bounces are the number of single page visits resulting from the page.
- Entrance is the number of times visitors entered you site on the page.
Ways to improve decreased bounce rate:
Here, I am introducing you to some ways that effectively help me to reduce bounce rate of my site. I hope, it will help you. So, let’s start.
1. Improve Content Readability:
It may be the big reason for high bounce rate that your site’s content is not readable. Users are interested in your content when they found it readable. So, make your content easy to read.
- Use short and simple words.
- Use short sentences.
- Write your content as conversation.
- Don’t create large paragraphs. Try to make them short.
- Use Proper Formatting and Hierarchy.
- Use images.
- Include content related links.
2. Crete Post Lists:
A user like it when they easily found the content as they want in short time. In this case, list posts play a good role. So, if possible, create list post according to the category.
In addition to the user, it also helps search engine to find your contents easily.
According to a famous SEO training site, list post headlines stays at 75% top position.
3. Keep your blog fresh and clear with right content:
The most important thing you have to do is post regular content. According to Hubspot, 126% of the audience are interested to read your blog if you are providing fresh, simple right and regular content.
Keeping fresh and regular content on your site or blog makes the user feel wow.
4. Target keyword with high-value traffic:
Targetted keyword is the keyword that your audience is largely searching for. The high ranking keywords are more generic terms. Targetted keywords provide a way for your website to be found by potential customers.
Try to find out just which keywords are actually used by the people most likely to need your business.
Having targetted keywords can enhance your reputation for having your brand name. Keeping high-value keyword in your post gives you following benefits:
- Brand Value
- Person Value
- Traffic Value
- Conversion Value
5. Speed up Your page load time:
Page loading time is an important part of user experience. Always keep in mind that user gets irritate if you have the slow page load time.
73% user encounter the website when they found its loading slow. They leave the site due to its slow loading and it increases your site’s bounce rate.
According to Google, page loading time should be smaller than 2 seconds (maximum 4 seconds). Google considers page speed to be one of the 200 ranking factors that influence a website’s position in organic search results.
So, make sure you have optimized page load time. If not, follow this tips:
- Optimize Image Size and Format
- Optimize Dependencies
- Avoid Inline JS and CSS files
- Optimize Caching
- Avoid Redirects
- Reduce Cookie Size
6. Place Advertise on Right Place:
20% of your advertising or marketing efforts lead to 80% of your resulting visibility. To decrease the bounce rate, proper placement of advertising can also play a big role. It even increases advertisement revenue.
So, place your ads on proper place. while placing ads, ads size also matters according to their places. For example, at sidebar place, you can use 160×600 or 300×600 size ads.