Engagement of users is one of the important things for your site. Without engagement, you won’t have regular users. You put lots of effort into writing content. So, it deserves more engagement.
But, if users are not taking an interest in your blog, that means your blog sucks. User engagement and behavior is directly connected to a person’s level of interest.
Engagement of users refers to how frequently and how long a user interacts with your website. The more time user spent on your site, the more user engagement you will get.
Track user engagement by analyzing the page views and the average time spent on those pages. This metric can then be used as a performance indicator and a benchmark for user engagement.
For analyzing user engagement, you can use Google Analytics and metrics. Google Analytics is one of the best tools you can use to understand how engaged your website audience is. By analyzing the data, you can discover the problem that prevents you from getting more user engagement.
If still, you are not satisfied by analyzing, here are some ways to help you get the better engagement of users.
Use an impressive website layout
Through an impressive website layout, the user will fall in love with your blog in the first place. To get more engagement on your site, your site needs to be attractive, easy maneuver, clear, and entertaining. It should also go a step further by providing your users with a means to input your offerings and connect.
Write shorter paragraphs
When you write, let your mind speak and can potentially influence other people for the better.
Mostly user gets attracted to a blog that is short and sweet. Blog with shorter and multiple paragraphs helps your blog to look longer and denser.
A shorter paragraph is more inviting and promises a quicker payoff. Readers are more likely to read a paragraph where the end is in sight than one that trails off somewhere down the page.
Keep less page loading time
For better user experience, keep minimized page loading time. If you have maximized page load time, your user will get irritated and goes back. Thus, it increases your site’s bounce rate.
Keep your site’s loading time less than 2 seconds. It should not larger than 4 seconds.
Add internal links
An internal link connects one page of a website to a different page on the same website. Using internal links throughout your site helps keep users engaged and keeps them on your site. Besides, the links make it easier for people to explore your topic and see what you have to offer on a particular subject.
Also, always analyze all the backlinks to your blog or website. If you spot any bad backlink, consider removing it by using Google’s Disavow Links Tool.
Share your content on social media. Getting social brings you traffic from social media, which is 2nd most essential source of traffic.
Going social gives you almost 26 to 30% engagement from social media.
You can create Facebook and Twitter. It is the simplest and free media referral to improve the traffic that causes extensive engagement of visitors.
Use a social sharing plugin and maintaining dedicated social profiles for your website.
In addition to getting social, don’t forget to focus on viral content on your site.
Keep subscription form at the end of every post
The subscription form recycles your traffic and keeps it coming back. When the user registers on your site, he/she will regularly get updates whenever you publish a new post on your site. This causes their regular visits on site.
By following these simple ideas, I m sure you will definitely get increased page view sessions on your site.