In this blogging world, a backlink is the most commonly used word. Even many bloggers struggling to get the quality backlinks from the popular sites. Although, it is the major metric for the ranking of a web page.
But what the term “backlink” means?
Backlinks are nothing but the incoming links to the web page. When a web page links to any other web page (on other sites). They are also called as inbound links. According to the number of backlinks, search engines give more credit to websites and consider those websites more relevant than others in their results pages for a search query.
Although there are various ways to build quality backlinks. But, getting backlinks are not enough. You also need to focus on rules while building quality backlinks.
Here are some rules to consider while making backlinks:
- Keep It Relevant
- Let Authority Sites Be Your Friend
- Focus On Real Websites (without paid traffic)
- Distribute Your Anchor Text Intelligently
- Let Your Backlinks Live in Clean Neighborhood
Along with this, you must know that not all the backlinks are good. There might be spammy backlinks that may harm your site. That’s why it is essential to know the difference between good backlinks and the bad backlinks.
Let’s know about it:
Quality backlinks come from relevant authoritative domains in your niche. It will be great if the website that links to your site has a high DA (Domain Authority).
Bad backlinks arrived from relevant and untrustable sources. Such sources are those sites which penalized and violates Google Webmaster Guidelines. Due to backlinks, your site may create a bad impression on the search engine.
So, it’s better to avoid bad links. Here are few things you can avoid:
Observe the website:
Observing means considering the site relevancy to our contents. If a site does not meet your niche and even has no SEO metrics, you might end up by building a bad backlink.
Thus, make sure the website you are analyzing is covering the same topics as you have. If the site is relevant, you might have a match.
Check how often they publish a new content:
Determine if a website is active more often. Backlinks from websites that are updated often are considered of good quality.
Check Website penalty:
Check whether the site is indexed in Google. If Google shows no results, the website is probably penalized and removed from the search results.
Links from domains that are penalized and not indexed in Google are bad backlinks. As result, it can penalize your website too.
Domain Authority (DA) is one of the most accurate SEO metrics for a site. For example, a site with 30+ DA can be a good source for quality backlinks.
Now, you got an idea about analyzing websites to get quality backlinks. Make sure you are getting backlinks only from sites that are good and not penalized. These secrets will help you to build a successful blog with a quality SEO.
How to find out that your website has bad backlinks or not?
Sometimes bad backlinks are easy to find, sometimes you do have to check by yourself.
But, how can you do it by yourself? Don’t panic, here are some tips that will ease your task.
- Check the links from a website that just set up for SEO links.
- Check links within optimized anchor texts.
- Also check links in comments from other sites. Such comments are generally considered as spam comments.
If you find such links within your website, just remove them. Although there are various ways of disabling these links so they won’t hurt your Google rankings.
- Check pages of your site that are linked by bad backlinks:
In this situation check the performance of that particular page. If it performing low, get rid of that page. I’m sure, you don’t want to do this but by doing this you can disallow these bad backlinks.
- Next thing you can do, contact that website owner and ask him/her to remove the link. If the owner doesn’t respond at all, disavow the unwanted links, doing this means telling Google that you’d prefer these links not to be taken into account when assessing your site.
Although, both are the lengthy process as they involve lots of steps and time as well. But don’t worry. There are some tools that will surely reduce your efforts.
LinkResearchTools (LRT) provide excellent performance when it comes to cleaning up your bad backlinks. The tool combines link data from 25 link data sources. It then sends you an e-mail notification when it detects new links. It even helps you to regain your lost visibility and organic traffic quick and easy.
- Compare your backlinks to competitors and find great new backlink opportunities.
- Manage your backlinks and find the links that actually harm your site. It then suggests which link should you keep or remove.
- Find possible linking partners.
Google Disavow Links tool:
Google’s link disavowal tool allows publishers to tell Google that they don’t want certain links from external sites to be considered as part of Google’s system of counting links to rank websites.
The tool involves two step process. In the first step, you need to download a list of links to your site. Later on, create a file containing only the links you want to disavow and upload this to Google.
Note: The tool is very sensitive if used improperly, it may harm your site’s performance in Google’s search results. So, use it when you have a large number of spammy links to your site.
rmoov is a backlink removal tool that allows you to submit link removal requests to webmasters quickly and easily. It takes the URL list, creates and send an email to each domain owner. It then notifies you when webmasters report that links have been removed.
- Automatically checks links.
- Provides a reporting system for domain owners.
- Marks domains cleaned up and auto-fills a record of every step straight into a Google doc so you can see what’s happening along the way.
Hence, this is all about cleaning up spammy, low-quality links pointing to your sites.
Have you ever faced the situation? How did you overcome it? Share your experience in the comment section below.