Getting lots of visitors to your blog or website is fantastic. But, if your conversion rate is low, those visits won’t do much good for your business.
Thus, it is essential to focus on converting your traffic into subscribers as a way of turning website visitors into money.
So, the primary goal should be:
How to get more email subscribers NOW?
Here, I come up with a solution: OptinMonster.
OptinMonster is an enterprise-level technology to help businesses grow their customer base and revenue. It is currently the best looking and best-performing WordPress popup and lead generation solution in the market.
What most site owners do: They add subscribe form on the site and forget the rest of the things. They expect their list to grow. But it won’t be effective.
You need to focus on creating beautiful form design that displays personalized and relevant information based on your user’s interest.
Furthermore, creating forms is not enough. You also need to track your conversions, split tests to get better results, and more.
Fetures of OptinMonster:
MonsterLinks™ 2-Step Optins:
MonsterLinks turns any image or link into a 2-step optin campaign, with no coding required. When visitors click on the image or link, there’s a popup asking them to subscribe or buy.
This feature helps business owners show relevant campaigns based on users’ locations.
It is a behavior-based feature that tracks and monitors the movements of visitors. Intended to catch more leads, this technology identifies when visitors are going to leave your site with no buy. It shows visitors pop up with a targeted marketing message just before they’re gone forever.
An estimated 70% to 96% of the visitors abandoning your site will never return. Using this technology, business owners can convert 2 – 4% of their visitors into mail subscribers and paying customers.
How can this technology benefit you?
Let’s consider you have
An e-commerce site:
In this case, you may want to convert a shopper into a high-value user.
OptinMonster’s exit-intent technology will detect your shopper behavior. And, once they are about to leave, you can show targeted campaigns to the user like:
- Special discount offer
- An invitation to download your lead-magnet by joining your email list
- Newsletter subscription or Welcome series
- Free shipping
- Customer Support
a non-e-commerce site :
For a simple website, you can use it for content marketing.
As a website owner, you must want visitors to come back to your site. You may want to leverage every opportunity to convert them into subscribers.
In such cases, OptinMonster’s exit-intent technology becomes handy that helps grow our email list and free-trial signups.
With OptinMonster’s exit-intent technology, You can show targeted campaigns to the user like:
- Creating a free eBook or guide to download
- Encouraging visitors to read reviews or watch testimonials
- Asking visitors to complete a survey
- Directing them to a new site tool
- Signup for your webinar
- Book a free consultation call
- It can encourage 4% to 7% of your site visitors to join your list. Thus, it leads to two new email addresses for every 100 site visitors.
- It can give you the best conversion rates from 10% to 60% (Normal conversion rates are 3.09%).
Now, it has been clear that the technology solely depends on Pop-up.
Now, let’s move to the next step:
Enabling OptinMonster’s Exit-Intent Pop-up
To activate OptinMoster’s Exit-Intent,
Navigate to the Display Rules tab in the campaign builder.
Add a rule to your ruleset and choose exit detected from the dropdown.
Next, you need to choose the device on which you would like to target the campaign. There are options like Desktop, Mobile, and All devices. I suggest selecting all devices.
Now, based on your need, select the sensitivity for your campaign.
The sensitivity is associated with a specific pixel value on the sides of the browser window. It means, when the visitor is that specific pixel away from exiting the browser window, the pop- up will be triggered.
The pixel value for each setting is as follows from the sides of the browser window:
- Low: 1 pixel
- Medium: 50 pixels
- High: 150 pixels
For mobile devices, the sensitivity is referred to as:
- Low or Medium: triggers when the user scrolls up the page.
- High: triggers when the user clicks the back button OR scrolls up the page (whichever happens first).
Once you are done with these settings, click on Save.
It will activate your OptinMonster’s Exit-Intent campaign.
The right strategy for your business depends on your goals and actions. It all depends on finding the right solution for your business. When it comes to me, OptinMonster works best for me on my sites.