How to implement Google AdSense Auto Ads

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Google AdSense Auto Ads

Creating quality content is essential for your site/blog to grow. Although, it is one of the strategies to make money online.

Google AdSense is a best-known ad network that helps publishers make money from their content. It is the best contextual high-paying ad service among all ad networks. Almost 80% web publishers across the globe use AdSense.

Using Adsense program is really exciting. But, you must keep the user experience in mind during ads placement. Ads placement is critical and should be at eye level where people are stationary.

Google offers great importance to user experience and ads placement plays a major role in it. AdSense heat map is the best guide that provides you guide about ads placement according to your site type.

Google regularly changes their policies. Similarly, it has newly created a whole different way of ads placement called AdSense Auto ads.

What exactly are Google AdSense Auto ads?

Google AdSense Auto ad is a new and better approach to put advertisements on your site. It basically uses machine learning algorithm that automatically detects the best place for ads placement and monetizes your ads smartly.

It will first analyze your pages, figure out potential ad placements, and show new ads when they’re likely to perform well and provide a good user experience.

What you have to do is, place the code for once to all your pages. Google will start to deal with the rest. If you want to serve different types of ads on different pages, you just have to click new features and ad formats and turn them on. And that’s it.

Various AdSense ad formats that are available for auto ads placement.
Various AdSense ad formats that are available for auto ads placement.

Benefits of AdSense Auto Ads:

  • Optimization: Using machine learning, Auto ads show ads only when they are likely to perform well and provide a good user experience.
  • Increased Revenue: It will automatically detect any available ad space for placing ads. Thus, more ads mean increased ads revenue.
  • Time saver: Once you put the piece of code there, Google will take care rest.
  1. If you have page level ads enabled, you don’t need to add separate code for auto ads as code for page level ads and auto ads is same.
  2. You can use auto ads along with existing manually placed ads units on your website. Auto ads will consider your manual ads placement before it triggers more ads on the same page.

How to serve Google AdSense Auto Ads on your blog or site?

Here are some simple steps you need to follow and get started with it.

  • Sign in to your AdSense account.
  • In the left navigation panel, visit My ads and select Get Started.
  • On the “Choose your global settings” page, select the ad formats that you’d like to show and click Save.
  • On the next page, click Copy code.

    Place the Auto ads code on your pages
    Place the Auto ads code on your pages
  • Paste the ad code between the <head> and </head> tags of each page where you want to show Auto ads.
  • For the blogs hosted on blogger.com, Go to theme >> Edit HTML and past the code just above </head> tag and save changes.
  • Auto ads will start to appear on your pages in about 10-20 minutes.

How to customize Google Auto Ads?

Adding code will show ads on all pages on your website or a blog. Let’s take an example for an instance if your blog is on WordPress CMS then you will have to put this code in the theme’s header file. This will show ads on all pages on your WordPress site.  But many of publishers don’t want to show ads on some pages like the homepage. So for this, you can use Advanced URL Settings in the Auto Ads.

Advanced URL settings in Auto Ads
Advanced URL settings in Auto Ads

You can add as many URL you want to customize or turn off ads on.

To create a URL group, Click New URL group.

On the “Select URLs” page, select the URLs you want to add to your URL group. If you don’t see a specific URL, you can click Add URL and add it to your list.
Click Next. You can add a domain, subdomain, page or a category page.

Input URLs you want to add to your URL group
Input URLs you want to add to your URL group

On the “Select ads” page, use the controls to select the ad formats for your URL group.

If you don’t want to show any ads on the URLs you’ve selected for your URL group, leave all the ad formats unselected. For example, you might want to show no ads on your homepage and about page.

Leave Automatically get new formats selected if you want AdSense to automatically add new ad formats to your URL group as they become available.

Click Next.

name URL group
name URL group

On the “Review” page, give your URL group a name and check the assignment summary.
Click SAVE.

AdSense auto ads disabled on homepage
AdSense auto ads disabled on homepage

The new settings will be applied to your selected URLs in about 10-20 minutes.

How to Disable a URL group in auto ads?

If you no longer need a URL group, you can disable it by deselecting all the URLs in the group.

AdSense auto ads disabled advanced URL group
AdSense auto ads disabled advanced URL group

Remember, URL group settings override your global settings on the domains, subdomains, site sections or pages you’ve selected.

Google Auto Ads showing many ads?

Enabling Google auto ads may start showing many ads on your site. This is because by default ad balance ratio is set to 100%. You can use ad balance to reduce the number of ads on your site.

To change ad balance ratio, go to your AdSense dashboard >> My ads >> Ad balance

ad balance in AdSense
ad balance in AdSense

What do you think about this new feature? Let me know in the comment section below. Along with this, you might like to read my article on How to Increase AdSense Revenue.