Browser ads are the part of a broader effort by industry players to filter out certain types of marketing messages that draw complaints. So, to improve online ads, Google is working to block annoying ads in its Chrome browser.
According to reports, the giant search engine called Google just joined the Coalition for Better Ads, an industry group dedicated to improving online ads. So, they are planning to stop showing ads on Chrome browser from websites that are not compliant with the Better Ads Standards starting in early 2018.
In order to improve overall web experience, it could end up by reducing some served ads. It may have an impact on both its own revenue as well as some website owners. In real, Google wants to maintain the online advertising ecosystem while eliminating annoying ads.
Sridhar Ramaswamy, Google’s senior vice president for advertising in a blog post claimed, “Annoying ads prompt some people to use ad-blockers that stop all advertising content, hurting revenue for content creators. The majority of online content creators fund their work with advertising.”
“That means they want the ads that run on their sites to be compelling, useful and engaging—ones that people actually want to see and interact with. It’s far too common that people encounter annoying, intrusive ads on the web—like the kind that blares music unexpectedly, or forces you to wait 10 seconds before you can see the content on the page.”
It will be difficult for Google and others to set standards according to guidelines that release early of this year.
Jan Dawson of Jackdaw Research said, “It’s smart for Google to be part of the push for limited ad blockers even if that may seem counterintuitive, because if it can focus that activity on egregious ads rather than all ads indiscriminately, it has a much better shot at protecting its own massive ad revenue than if others take more of a blanket approach.”