Google is the boss of the Internet. It is the ultimate judge when it comes to website ranks. Some of you may be wondering why Google isn’t giving any attention to your site. If your website is not ranking well in search engine, it varies chances that Google hates your website. But, not for always. It does mean you need to work to get back in Google’s favor.
Here are some reasons why Google hates your website:
1. Content is key:
Google rewards quality content. People don’t like badly written books. Same for your website too. If your content is not meaningful, Obviously, the visitor will go back.
How to fix it:
Produce meaningful, quality content on a regular basis. If you have useful and unique content, people will come back to your site.
Make posts in such way that they will engage people and people want it to link to their site.
2. You are targeting the wrong keywords:
Keyword research is often the most important factor in a successful search engine optimization (SEO). Choosing the wrong keywords is same as the effect as choosing no keywords and doing no optimization at all.
In short, this is just a waste of your time and a loss for your business.
How to fix it:
Choose the Keywords That Are Too Competitive. Keywords are rated as high, medium or low competition. If a keyword is rated as having “high” competition, it means that it speaking, a lot of sites out there that are also trying to rank well for that keyword.
In addition, choose the keywords that are too generic. If you’re targeting broad, generic keywords you’ll get broad, generic traffic.
3. Your Link Structure Sucks:
Internal linking is a key SEO tactic for publishers. Likewise, internal links and external links are also very important.
But, if you are building links unnaturally, then Google will take notice and drop you from ranking altogether.
How to fix it:
The best way to tell Google to know about your content is using internal links with ALL your content. Insert Links That Affect Search Engine Rankings (SEO).
Check the broken internal links in Google webmaster tool. The tool provides source data for broken links. Create a report and track your changes.
Slow page loading time:
Page loading time is also one of the essential factors for the search engine. When a site responds slowly, visitors spend less time there. 73% user encounter the website when they found its loading slow. It indirectly increases your site’s bounce rate.
How to fix it:
PageSpeed Insights is a great tool for checking how you stack up. Go for it and speed up your site’s load time. You can speed up your site’s page loading time by optimization.