Almost 15 years ago, AdSense establish their network to help publishers make money from their content by starting AdSense, our first publisher platform. In today’s date, there are a large number of publishers using AdSense with the aim to grow their business.
AdSense Policies mimic essential role web protection. They enable publishers to have a sustainable way to make money through this ad platform by setting rules about what publishers allow.
Most of the publishers also demand more transparency about how AdSense to respond to policy violations. Regarding this, Google announced two changes to its AdSense network. It is going to increase transparency about how it deals with violations and removes ads from websites.
- Related read: Make Your Google Ads More Relevant and Useful
First, Google announces that they can now remove ads from individual pages, instead of entire websites. Second, it is going to launch a platform called ‘Policy Center’ to help publishers understand the program’s rules and fix violations more quickly.
Scott Spencer, the company’s director of sustainable ads wrote on the Keyword, “As we roll out page-level policy action as the new default for content violations, we’ll be able to stop showing ads on select pages while leaving ads up on the rest of a site’s good content. We’ll still use site-level actions but only as needed. And when it’s necessary, such as in the case of egregious or persistent violations, we’ll still terminate publishers. Altogether, this means fewer disruptions for publishers.” (The Keyword is the one of Google’s official blog.)
That means, less disruption will occur that may allow publishers to make more online money.
The newly launching platform will enable publishers to take information about how many violations their sites have. It will also instruct them in fixing the problems so they can start displaying ads and making money online again.
Spenccer said, “This is like a one-stop shop for everything a publisher needs to know about policy actions that affect their sites and pages.”
For now, the Policy Center is intended for website publishers who use AdSense. But, later this year it will add the platform for other publisher platforms.