How To Determine Your Site’s Cornerstone Article?

Join InfoPhilic Community!

Let's build a community to help & encourage each other to grow!

Here are some simple tips that you need to focus on creating a cornerstone article that leaves a lasting impression on your readers.

Anyone who drives WordPress blog/ site, almost came across the WordPress SEO by Yoast plugin. Why not, it gives ultimate features for anything a professional SEO Specialist could wish for. Recently, on Tuesday, Yoast SEO releases one more update. They have released a great new free tool i.e., the cornerstone content analysis feature to help you analyze your site’s cornerstone article.

What is Cornerstone Article?

Cornerstone articles are those content which is most important for your website. These are those articles that you would love to rank high on search engines to show your business and conveys your mission.

Generally, cornerstone articles are quality contents, relatively long articles that combine insights from different blog posts.

Such type of article plays an important role in SEO strategy. It helps you tackle some competitive search terms.

Well, there are few bloggers who don’t know that how to write cornerstone article. No problem, Here I will guide you to do so.

Generally, cornerstone article leaves a lasting impression on your readers that will make them want to come back for more and remember your site. It empowers readers without necessarily forcing them to share and recommend the website to other people.

Here are few simple steps for writing such type of articles in less than an hour.

1. Analyze your target audience:

Analyze what your audience are searching for and know their preferences. Your article must give information for the type of people who you are aiming for in order for it to get noticed.

When people found such informative and expert article on your site, they are more likely to treat your information as one that is fitted for their needs and interests.

READ ON: Analyzing Audience: How To Analyze Your Audience

2. Keyword Research:

It involves identifying popular words and phrases people enter into search engines in trying to figure out information they are searching for. Keyword research gives a blogger better understanding of trending keyword and its competition in organic search results.

All keyword research starts with a topic, idea, etc. that may come from any field. Now, find the popular keyword for your topic. In addition, check about its competition and SERPs as well through a keyword research tool.

Also, I would like to suggest, Do not use meta keywords. Because search engines have stopped using meta keywords tags in web ranking. So, instead of focusing on them, carry on with your research with main keyword i.e., focus keyword.

MUST READ: Meta Keywords: Should You use them or Not?

3. Write Clickable and Eye-catching Title:

Without a clickable and eye-catching title, your cornerstone article is incomplete. Because it affects your overall traffic and their reach.

While creating, consider these following things:

Make sure, your content:

  • Draws people in
  • Is sharable
  • Isn’t manipulative

Now, You have to write it by following these tips:

  • Insert some psychology.
  • Focus on benefits.
  • List out multiple headlines and test them according to their % of clicks.
  • Use the main keyword by using psychology.

4. Create Good Quality Post:

Writing a Good quality post with good planning works well. It is simple as you are merging some key points that you want to cover in your article. The only condition is, the words should be yours only.

Here is how you can do it. It just involves asking yourself some basic and easy questions. They are as follows:

  • What do you want to say in your post?
  • What questions are you trying to answer?
  • What are your perspectives towards it?
  • Does it relate to any external post? (outbound link)
  • Had you before got an idea about it? (internal link)

Answering these simple question can make a successful strategy to write a post in much quicker and easier way.

In addition, creating cornerstone content includes it should be like you are trying to establish a communication with your customers.

Now, you came to know about creating cornerstone article.

Although, the term was introduced a few years ago. Still, many bloggers like you never thought about it before. There are definitely a few articles on your site that do really well in the search engines.

Now, you might have a question, ‘if this is the thing, then how could I determine it?’ So here in this guide, I will help you to determine which articles are your cornerstones. I will also provide some tips to optimize them to increase their chance of ranking.

Let’s start.

1. Choose any of the best posts:

Choose the best post that you think ranking batter on the search engine. Make sure you have used most important and most competitive keywords.

2. Recreate it:

After finding your best content, recreate it and make it more awesome and SEO friendly. Enlarge it as long as you can. Cornerstone articles tend to be longer than regular articles. But no garbage!! You have to write all the information that is relevant to your topic. Also, focus on readability and writing structure.

3. Optimize other blog posts:

Once you have done with rewriting your regular article into cornerstone one, next thing you have to do is paying attention to the blog posts that interlinks similar topics as your cornerstone article. Make sure, these other topics are well optimized for long tail keywords relevant to the main keyword.

This is how could you determine which of your articles are the cornerstone. It all about raising your common standards and creating extraordinary one.

If you still can’t analyze your cornerstone contents, here one more good news for you. This Tuesday, Yoast SEO announced, they have developed a special cornerstone analysis. WOW!! THAT’S REALLY GREAT.

According to Yoast, Cornerstone content should be better than your other articles and the demands of your writing should be higher.

What is Cornerstone analysis?

The cornerstone analysis is an adaptation of the default SEO analysis with higher standard sets.

How does it work?

If you are focusing on the cornerstone, first at all, you need to check the box cornerstone. The default analysis will automatically change the cornerstone analysis.

Checks adapted:

  • The article must contain at least 900 words.
  • Keyword in subheading
  • Meta description length
  • Title width
  • Images
  • Links
  • URL keyword
  • URL links.

Common, get up and start optimizing your cornerstone content. Also, use the analysis as a guide to finding out which aspects of the article you could improve.

Subscribe to our newsletter

To be updated with all the latest news, offers and special announcements.

Comment Policy: Your words are your own, so be nice and helpful if you can. Please, only use your real name and limit the amount of links submitted in your comment. We accept clean XHTML in comments, but don't overdo it please.


Please enter your comment!
Please enter your name here


Start WordPress Blog: Ultimate Guide For Beginners

Here is our step by step guide for beginners to start a WordPress blog.

Top 6 Best WordPress Theme Frameworks

There are many websites themes which are created by using a framework. Likewise, WordPress Theme frameworks also becoming so popular. The framework allows you...

The Most Essential WordPress Plugins

Here, I have listed some excellent plugins which will surely add more features and new functionality to your WordPress blog.

Tips to Speed Up WordPress Performance

Here, I am sharing some tips to speed up WordPress performance. All you need to modify .htaccess file on your server and add some plugins.

The Ultimate Guide to Harden WordPress Security

Learn how to improve WordPress security. Here are some basic security concepts that will help you to harden WordPress security.

How to Setup CloudFlare Free SSL for WordPress Blog

Google has announced that they will count HTTPS as a ranking factor which means if you using HTTPS you will get a higher position...


Dreamhost Hosting

DreamPress comes pre-installed and pre-configured with WordPress making it easy to get up and running. It provides simple management to save you time.


Get almost 100% PageSpeed on Newspaper theme

The newspaper theme is the most popular premium theme for a self-hosted WordPress blog. The theme is developed by team tagDiv. You...

How to Remove jQuery Migrate in WordPress?

jQuery Migrate greatly simplifies the process of moving older jQuery code to a higher jQuery version by identifying deprecated features. It then restores deprecated...

How to Properly Delete a WordPress Post or Page?

You sometimes want to delete a page from your site for many reasons. When you taking a step forward, you are going to remove...

Tips to Speed Up WordPress Performance

Here, I am sharing some tips to speed up WordPress performance. All you need to modify .htaccess file on your server and add some plugins.

How to Prevent Invalid Activity

Publishers expect that their content should be viewed by legitimate consumers. However, criminal organizations have attacked the digital ad ecosystem with malware and other methods that...

How to Delete Multiple Images in WordPress Media Gallery

Hey, guys today one of my friends asked me a question, How can I delete Multiple Images in WordPress? I replied, "It's very simple." Yeah,...