You might get alerted from Google for page speed. Google Officially announced that they are including mobile page speed in the upcoming mobile first indexing change. That means mobile page speed will be an essential factor for ranking factor in the search engine.
Google will create and rank its search listings based on the mobile version of the content, even for listings that are shown to desktop users. Through Mobile-first Index, Google will look at the mobile version of your website for its ranking signals.
Since years, everyone does everything on mobile. Most of the searches are done via mobile as compared to desktop. Until now, Google looks at the desktop version of the site for ranking factor. But now, it will start to look at mobile version also. It will look at the content, links and structured data of the mobile version of your site if one is available.
With this change, Google will primarily index mobile content.
Page loading time is also one of the essential factors for the search engine. Slow page loading time creates irritation to the user. Most of the time user comes to your blog and left it due to load time. Even for search engines,
As Google suggests, page speed mimics as big ranking factor. If your mobile site is extremely slow, no worries! You will get ranks but based on average page speed. But it better to have good site speed for better rankings.
As Google recommended, your mobile site speed should load within 1s.
By considering analysis, Google suggests:
- If your site speed goes from 1s to 3s, the bounce rate will increase by 32%.
- If your mobile site loading goes from s to 5s, the bounce rate will increase by 90%.
- And if your mobile site takes up to 10s to load, the chance of a bounce increases to 123%.
Here are 5 ways to improve ranking factor
As I wrote in my earlier article, a fast loading website provides a lag-free and responsive user experience. A slow website is bad not only for the end-user but also for search engine optimization (SEO).
Although, there are many ways to speed up your site. Here, I’m providing 5 ways to speed up your site for better ranking.
1. Make your site AMP ready:
AMP stands for Accelerated Mobile Pages. It is a way to build web pages for static content that render fast. Clicking at AMP content keeps people at Google, with an URL appearing.
AMP contents get an optimized SEO. Because these pages show up on the Google News carousel.
2. Use CDN (Content Delivery Network)
CDN is one of the factors that may help you to speed up your site. It is a system of distributed servers that deliver your web contents to a user based on the geographic location of the user. Paid CDN are not affordable for all users. So, CloudFlare is the best option in free.
3. Switch to HTTP/2:
HTTP/2 is a major new version of HTTP after version HTTP 1.1. It decreases latency to improve page load speed in web browsers by considering:
- Data compression of HTTP headers
- HTTP/2 Server Push
- Pipelining of requests
- Fixing the head-of-line blocking problem in HTTP 1.x
HTTP/2 also enables more efficient processing of messages by binary message framing. Read more about the performance in HTTP/2.
4. Switch to PHP7:
PHP 7 makes powering the web a lot better. It allows developers to ensure a better input consistency of a function/method interface. Switching to PHP 7 is estimated to bring 30-50% improvements in memory consumption. By using PHP 7 not only your code will be executed faster but you will also need fewer servers to serve the same amount of users.
5. Optimize images:
Pictures say louder than the words. The consumer generally relies on the image to understand the story of the product. So, your images need to be hi-resolution and crisp. But this high-resolution images has a large size that takes a long time to load. In addition, more images mean reduced server response time.
To improve the server response time in order to improve speed, image optimization is also a way. In addition, image optimization is one important aspect of overall Search engine optimization.
Optimizing images can often yield some of the largest byte savings and performance improvements for your website. WordPress users can use best image optimization plugin for the image optimization.