Good website writing is the key to making a website or blog successful. It is also the most crucial term for capturing readers’ interests in this rapidly expanding digital universe.
Considering the readers in mind, a good writer will try every possible aspect that makes the content compelling and influential.
Let’s consider that you have multiple authors on your website, and each one works best for their own content. In certain situations, it may be challenging to reward the well-performing author.
So, to highlight editorial success, author tracking becomes essential. Doing this also establishes the means of creating enthusiasm within an organization towards content writing.
Another reason for tracking the author is to check if the author you are paying is worthwhile.
If you’re outsourcing work to several authors, it is always recommended to have metrics on their work performance as well as the quality of their work.
Other reasons to enable author tracking:
- Sort page views for articles by the author.
- See which author’s posts keep visitors on your site by analyzing the bounce rate.
- Get instant WordPress author stats for optimization.
Ready to find out your blog author stats?
In this guide, I will show you how to enable author tracking in WordPress with Google Analytics.
Install MonsterInsights
The first and foremost thing you have to do is install MonsterInsights. It makes tracking your site with Google Analytics more accessible, and you can read all reports right in your WordPress dashboard.
To enable author tracking, you have to configure custom dimensions both in your WordPress site and in your Google Analytics account.
The MonsterInsights plugin offers the easiest way to add the Author as a custom dimension.
To add a custom dimension,
Activate the MonsterInsights Pro plugin. After activation, navigate to Insights> Addons to install and activate the Dimensions addon.
Now, connect Google Analytics with WordPress.
Next, navigate to MonsterInsights > settings > Conversions > Custom Dimensions.
Hit the ” Add New Custom Dimension button and add the Author by selecting it from the drop-down menu and selecting its ID.
Click Save Changes.
Now, log in to your Google Analytics account.
Open your property (site or blog) in which you wish to add custom dimensions for author tracking.
Now, visit the Admin tab, then click Custom Definitions, and select Custom Dimensions.
A form will appear, where you need to type Author in the Name field and set the scope as HIT.
Click Create. Do not mess with other settings.
Later, match the index number of Google Analytics with the Custom Dimension ID available in your WordPress MonsterInsights settings. The index number is available under the Index column in Google Analytics. Note this index number.
- Head back to your WordPress Dashboard.
- Go to Insights >> Settings >> Conversions >> Custom Dimensions.
Here, check if the Custom Dimension ID matches the index number in Google Analytics.
Adding a custom report to your Google Analytics account
In Google Analytics, go to Customization >> Custom Reports >> New Custom Reports. A form will be generated, where you need to define the metric groups.
Add Author in the Dimension Drilldowns and click on the Save button.
Now, you can see the traffic report for your Author dimension.
To see the report on Author Dimension:
- You can view Author tracking into your WordPress Dashboard.
- To see the report, go to Insights >> Dimensions.
Making an ideal user experience for your site’s users isn’t a precise science, however, focusing on specific performance metrics can give you proper direction.
I hope this guide helped you in setting up author tracking in WordPress with Google Analytics. Let me know your views in the comment section below.