As day passing, traditional marketing becoming less effective. So, as a forward thinking marketer, you should be aware of content marketing.
You might before be heard of it and thought it’s all about blogs, Twitter, Facebook and viral YouTube videos. This is obvious. Because it is all about storytelling.
What is Content Marketing?
According to Content Marketing Institute, it is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and keep a clearly defined audience — and, ultimately, to drive profitable customer action.
It means providing truly relevant and useful content to your prospects and customers to help them solve their issues. In fact, it is used by many prominent organizations in the world.
Benefits of Content Marketing:
- Increased sales
- Cost savings
- Better customers who have more loyalty
No doubt, it has become one of the most popular digital marketing strategies, with 88% of B2B marketers.
Here, I’m listing out some content marketing strategies that are effective and does not need money. Let’s go ahead.
Set up Your Goal:
First, at all, you need to develop an end goal for your campaign. It’s all you need to achieve. For this, you need more calls to action in your articles.
Setting the proper goals will provide focus and strategic direction to your campaign. In addition, it will provide a path toward recurring revenue which may make your campaign even stronger.
Some surface level research:
Do more research as you can with basic Google searches and subsequent reading. Observe your competitors’ content and what kind of audience they’re targeting. Observe what they do on their social media profiles, what updates do they make on their websites and blogs.
Create your own brand:
Own branding allows you to develop a presence as a blogger. It even gives you a separate outlet for association bounding audience.
Claim your social media profiles:
This is the term you needs later in your campaign. Register yourself to all popular social channels. It is important, as this is the tactics that will lead your strategy to be successful. Take quick action as and start building your profiles. Whenever you are going to publish a new content, use these channels to each to your visitors.
Next, enhance your social media presence by joining and communicating with other people. Follow new people that they will become a part of your recurring audience.
Write original and quality content:
I always suggest for writing original content. Don’t even think of copy and paste, this may lose your consumers/ visitors. If you have useful and unique content, people will come back to your site. Write such contents that are based on your insights and experiences.
Invest in Right place:
This is what you will need later to get better results over time.
How you want to invest is totally up to you. But before you take any steps, keep in mind that investing money may not always be the best thing for you because of many things. So make sure you are in perfect position and have everything lined up and planned (budget, etc) before making any move. So before investing, think for a while and then take steps ahead.
It is just the matter of your action. Try your experiments by applying above-mentioned tips and analyze the changes. Prioritize your audience by believing in the power of content marketing. Read 5 Marketing Strategy You Must Follow to Promote Your Blog
Any question?? Feel free to ask and let me know your views in the comment section below.