Best Email Marketing Services for Small Business

Bloggers use various ways to get visitors and Email marketing is one of them. Many believe that it is a proven way to increase return traffic substantially. So in this guide, I will provide you the list of best email marketing services, which will significantly impact your success.

What is Email Marketing?

Email marketing involves sending an update or a commercial message to a group of people. Most commonly, it involves advertising, requesting for business or sales. It also involves email communication that builds consumer’s loyalty or trust in a company or brand recognition.

The key behind this is to build a large list of emails from visitors to your website by getting their subscription.

When people register to become a member via subscription form, you tend to have their email address. This email list encourages people to return to your website. The newsletters and one-off campaigns are better in this strategy.

The profession of blogger involves various tasks like keeping eye on statistics, writing blogs/articles, managing traffic, etc. In this schedule, many tasks get skipped. So, a blogger always needs some automatic tools or plugins to ease the task.

There is a strategy for email marketing called Automated email marketing. Many smart bloggers have already started to set up automatic email campaigns that trigger off of a user’s actions.

Automated Email Marketing:

This strategy generates automatic emails and sends them in a timely, personalized and hyper-relevant manner to the reader.

Email automation works on a basic trigger and action system. Once you set it, it will automatically send an email to the individual you scheduled for.

The benefits of such emails that they are visually appealing, has a prominent call to action and features.

Although, there are various services available to set your automatic email marketing campaign. But choosing best service only have a significant impact on your success. In this article, I will provide you the list of best email marketing services.

I suggest, be careful while choosing the best service, otherwise you will end up by paying a lot more money for fewer features and terrible deliverability.

Best Email Marketing Services:

Good email marketing service will provide you to create highly engaging emails, manage your contacts, segment users into groups, and track the performance. Moreover, it enables you to check if your emails do not move in Spam category.

Let’s take a look at some of the best email marketing services.

1. Campaign Monitor:

Campaign monitor is widely used in email marketing service that provides everything you require to drive successful campaigns.

It actually uses strong automation workflow that enables you to create emails with its drag-and-drop feature. By using its rich customer data, you can personalize each and every email. Means, more professional and touch emails with better results.

Importantly, the service also offers,

  • A/B testing
  • Performance tracking
  • Optimization
  • Social sharing tools
  • 24/7 support.

2. Constant Contact:

First, at all, let me tell you, Constant Contact is a widely used and fastest growing email marketing service in the world. As compared to other services, it is most easy to use and user-friendly email marketing service.

The service gives you the power to extend your marketing beyond the inbox. Creating an account in it gives you access to easy tracking and reporting, built-in social media sharing tools, an image library and 1GB of storage for your own files.

It provides features:

  • Email layout and editing tools
  • File hosting
  • Email Tracking Deliverability
  • Deliverability
  • Client Management
  • 24/7 support

3. Convert Kit:

Convert Kit is strongest email marketing service especially for more professional bloggers. It is a simple, elegant tool that makes it easy to grow your business.

In simple words, it is most advanced and smart automated email marketing serving that a professional blogger would need. It actually built up by bloggers for bloggers.

The tool easily segments your email list according to their interest, behavior and those who have already purchased.

Features of Convert Kit:

  • Reliable support
  • Concierge migration
  • Slack Community
  • Deliverability
  • Text-based emails

GET CONVERT KIT

4. Aweber:

While being the most popular email marketing service providers in the world, Aweber offers easy-to-use tools for small and medium-sized businesses to manage their email marketing.

AWeber is an opt-in email marketing service trusted by over 100,000+ small businesses, bloggers and entrepreneurs around the world. Unlike your personal email service provider (Gmail, your ISP, web mail services), AWeber specializes in sending mass emails.

Some interesting features:

  • Set up an automated email series to engage your subscribers at the right time.
  • Promote your product with one-time broadcast emails, like newsletters and promos.
  • Save time and build something beautiful with 700+ mobile responsive email and sign up form templates.
  • Easily create automated email sequences with our drag and drop editor.
  • Apply tags to trigger automated email campaigns based on clicks and opens.
  • Track email performance with analytics like open rates, click-throughs and more.

GET AWEBER

5. MailChimp:

MailChimp is another popular service email marketing service providers. It works by giving you the power of seeing what’s working, thus give you that guts to grow your business on your own.

MailChimp integrates all the major users so that you can send your personalized campaigns and better understand how your marketing affects your bottom line. Its marketing automation makes sure your emails get to the right people at the right time.

Likewise Campaign Monitor, it provides drag-and-drop designer, through which you can design email layout as you want. More important, to protect you from abuse, it provides abuse prevention initiative called Omnivore.

Additional features of MailChimp:

  • Email Designer
  • Social media Ads Campaigns
  • Email Beamer
  • Advanced Segmentation
  • Performance analytics

6. Get Response:

Get Response is considered as World’s easiest email marketing service. The tool simplifies email marketing for all small, big business managers and of course beginners too.

Through its drag-and-drop builder, you can easily create smart automated campaigns, segment contacts, and send content to specific people. It also helps you in boosting your profit.

Features of Get Response:

  • Email Marketing
  • Landing Pages
  • Marketing Automation
  • Time Travel
  • Web Event Tracking
  • Automation Segmentation

So, these are the best-automated email marketing services with advanced functionalities for your business. If I suggest, use Constant Contact service, as it best smart solution to grow your business with more profit.

If you know other best service, share your experience with me in the comment section below.

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