Every blogger wants to rank on the first page of the Google. It may feel complex and mind-boggling task. Although, Google regularly updates their algorithms to decide the order that websites are displayed in search results.
Many bloggers are there in the market, who wants to know how to get on the first page of Google. But no one completely knows how to get top ranking on a search results page.
On-page SEO refers to all the things that you can do ON your website to help you rank higher. While maintaining on-page SEO, it is likewise essential to managing off-page SEO.
In this guide, I will offer Off-page SEO techniques that will be helpful for you to get top rank on the first page of the Google and other search engines.
Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:
- Link Building
- Social Media Marketing
- Social bookmarking
- Link Baiting
- Photo sharing
- Profile links
1. Link building:
In the term of SEO, the link building is referred as increasing the number of quality inbound links. Link building could not only help search engines to find the popular websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority.
Google said, “you’re more likely to have your content rank higher for keywords you’re targeting if you can get external websites to link to your pages.”
Every link to a website is a vote in its favor, not all votes are counted equally. A website with similar subject matter to the website receiving the inbound link carries more weight than an unrelated site, and a well-regarded site has higher link quality than an unknown or disreputable website.
2. Social Media Marketing:
It involves using different social media to promote a product or service. Social networks act as word of mouth or more precisely, e-word of mouth. The Internet’s ability to reach millions across the globe has given an online word of mouth a powerful voice and far reach.
Social media can be used not only as public relations and direct content marketing tools but also as communication channels targeting very specific audiences with social media influencers and social media personalities and as effective customer engagement tools.
The traffic amount you want to manage social media and their engagement all depend on you.
3. Social Bookmarking:
Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of web pages. Users save links to web pages that they like or want to share, using a social bookmarking site to store these links.
Being listed on a social bookmarking site can drive quality traffic. It represents the opportunity to get a lot of new traffic to your website. In addition, search engines will often list results from bookmarking sites. So if your site is bookmarked, this is an additional benefit to your site.
Off-page SEO also includes Forum posting, PPC ads, article writing, questions and answers, classified submissions, etc.
4. Link Baiting:
Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want a backlink from your site.
Even if you are aggregating or transcribing the content from another website on your site, ensure that you have placed their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.
5. Photo sharing:
If you are using photos created by you on your site, then you can share them with many of the major photo sharing websites like Flickr, Picasa, Photo Bucket, etc. Other people will be able to see them and comment on them, hopefully following a link to your site.
The same thing applies to videos. You can submit them to sites like; YouTube, Vimeo, etc. allowing people to find your content in other ways.
6. Profile links:
Good profile links can improve your website ranking. It will not only act as backlink but it is most than a backlink that will increase your overall website branding.
Getting profile links from popular websites will act as a good consideration for Google to judge your website and rank on top search results.
So join the most popular social media websites with high DA and go to the settings and look for the website or Home Page box and add your website homepage URL.
On-page and Off-page SEO, both are the two most important techniques to improve the rank of your website. Its all relies on how perfectly you use them. What we do for ranking is important and always we have to use white hat SEO otherwise, Google will obviously penalize our website completely.
So when doing Off-page SEO work, don’t do any black hat SEO techniques and strictly avoid it.